undo
Brand Identity / Packaging
Clean functional nutrition designed for real life.
Building a clean nutrition brand around a simple idea: products should fit naturally into modern life, not ask people to change it.
(Context)
undo was developed for active, design-conscious consumers looking for functional nutrition without the clinical language or visual conventions of traditional wellness brands. The challenge was to make clean ingredients, everyday usefulness and strong flavour feel like part of one desirable product experience.
(Contribution)
I shaped the brand from strategy through execution, defining its personality and visual direction before developing the identity, flavour architecture and packaging system across multiple product formats.
(Scope)
Brand Strategy · Visual Identity · Packaging Design · Art Direction
