Cradle Hospitality
Hospitality Branding
A cohesive identity ecosystem created for a portfolio of hotels, residences and luxury destinations.
Building one hospitality world through distinct identities, each designed for a different expression of staying, living and luxury.
(Context)
Cradle Hospitality required a cohesive brand architecture capable of supporting a growing portfolio of hospitality concepts while allowing each to hold its own character. The system was developed across the Cradle Hospitality master brand, Cradle Hotel, Carlton House and Clive, moving from timeless upscale hospitality and residential living to a more elevated expression of luxury.
(Contribution)
I developed the visual identities across the hospitality portfolio, translating the wider Cradle vision into distinct logo systems, typography, colour, art direction and branded applications while maintaining a clear relationship between the parent company and each individual concept.
(Scope)
Brand Architecture · Visual Identity · Logo Systems · Art Direction · Hospitality Branding · Environmental & Guest Touchpoints
