Aliejuja
Brand Identity / Packaging
A playful identity for ecological pantry staples, built around character, flavour and everyday joy.
Building an identity with enough personality to feel immediately recognisable across every expression of the brand.
(Context)
The project focused on creating a distinctive visual identity that could feel expressive and memorable while remaining flexible across different brand applications.
(Contribution)
I developed the identity system and art direction, shaping the typography, colour, imagery and graphic language into one coherent brand world.
(Scope)
Brand Identity · Illustration · Art Direction · Packaging · Brand Applications
