The Underwater Aura
Art Direction / Exhibition Identity
An immersive exhibition identity exploring the space between the human form, water and memory.
Building an underwater world where identity, environment and exhibition design become one continuous experience.
(Context)
The Underwater Aura was conceived as an immersive art exhibition exploring how the human form changes when placed in surreal, submerged environments. The identity needed to exist beyond graphics and become part of the space itself.
(Contribution)
I developed the creative direction, visual identity and exhibition language, shaping how the concept translated across campaign imagery, environmental graphics, wayfinding and physical touchpoints.
(Scope)
Art Direction · Exhibition Identity · Environmental Graphics · Campaign Design · Spatial Visuals
